Rethink Commerce Blog

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Affiliates & Channel Sales
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4 minutes

HMA! Interview: How to Leverage the Affiliate Channel & Grow the Business

Pavel Pudakov is Affiliate and Performance Marketing Manager at Avast, in charge with the HMA! Brand. We recently had the pleasure to chat with Pavel on the topic of affiliate marketing. With more tha
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2Checkout Updates
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2 minutes

What Matters Most to Software Buyers: 2018 Software Buying Survey Results

Do you care what software buyers think? If you’re selling software, you probably do—and you should certainly check out our most recent software buying survey results.
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Conversion & Optimizations
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6 minutes

12 Tips to Optimize the Customer Lifecycle

No matter where you are in the customer lifecycle, you can almost certainly benefit from some amount of optimization. Whether you want creative growth hacks or proven customer lifecycle marketing tips
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eCommerce Strategies
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3 minutes

Industry Buzz – August 2018

Hi sellers! This month, we've got good news for shoppers: 2Checkout now supports Apple Pay, an increasingly popular global payment method with over 125 million active users. Shoppers can use iPhones,
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SaaS & Subscriptions
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4 minutes

How to Transform Your Business into a Profitable Subscription Business

So you’ve got a software business and want to make the switch to subscriptions, but aren’t sure where to start. You’re in the right place: we’ve got a nice solid framework to get you started,
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Conversion & Optimizations
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3 minutes

How to Improve Organic User Acquisition in 5 Steps

  Have you been struggling to acquire more users organically? Check out this helpful presentation, Organic User Acquisition: Tactical Ways to Grow Your User Base, from Alex Birkett of HubSpot—o
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