Rethink Commerce Blog

Everything you need to know about commerce in one place

eCommerce Strategies

10 Effective Video Ideas for Any B2B Business (with Tips and Examples)

Video is a must for brands. It’s everywhere. From social media to YouTube, the world can’t get enough of video, and that includes B2B buyers. 73% of marketers say video has positively impacted mar

An Overview of Payment Fraud and Prevention in eCommerce

The future of the online payments industry is looking very promising for consumers and merchants alike, but the always-looming specter of fraud continues to be a material concern. Naturally, the onset

How to Convert More Customers Throughout the Entire Lifecycle – CommerceNow 20...

Our fourth CommerceNOW 2020 online event was held this past June, and brought together some of the greatest minds in eCommerce, digital marketing, conversion rate optimization, customer retention, glo

How to Choose the Right eCommerce Business Model

Introduction eCommerce can be a quick and easy way to do business. It involves selling online via either marketplaces that connect buyers and sellers or standalone websites, using various payment meth

How to Optimize and Use Online Marketing Campaigns for Success in 2020 – Comm...

This past June, 2Checkout was the proud host of our fourth CommerceNOW 2020 online event, bringing together some of the greatest minds in eCommerce, digital marketing, conversion rate optimization, cu

How to Nurture and Retain Leads Through Interactive Content

There’s a lot that goes into making a business successful. And a big part of it is converting leads into customers. Yes, the journey of converting them has to be strategic. But it doesn’t have to
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