Rethink Commerce Blog

Everything you need to know about commerce in one place

Conversion & Optimizations

6 Automated Emails You Need to Send to Boost E-Commerce Sales

For any e-commerce business to survive and to thrive, it needs to grow its customer base. Doing so involves reaching and acquiring new customers. It also means retaining those customers they’ve alre

What is PSD2 and What Does Strong Customer Authentication (SCA) Mean for You?

Initially introduced in January 2018, the Payment Services Directive 2 (PSD2) has by now taken effect in the entire European Union in the local legislation.

Industry Buzz – July 2019

Hi, sellers! We’ve rounded up ten resources that will inspire you to improve your online business. Whether you choose to adopt a subscription model, to improve your marketing strategy, to change you

What Are Buyer Personas and How to Create Them

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer p

Make Your Business Customer-Centric – CommerceNOW ‘19 Part 1

On June 19 & 20, we proudly hosted our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Over 1,200 people register

How to Make Your Website Lightning Fast (And Why That Matters)

 Since 2010, Google has included page speed among the most important signals determining a website’s search ranking. Page speed is the wait-time for your site to load that visitors have to endure.
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