Rethink Commerce Blog

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Conversion & Optimizations

Conversion & Optimizations
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5 minutes

What Do the New Checkout Flows Look Like After PSD2?

3DS is a security standard that helps provide an extra layer of security for payment transactions, requiring the shopper to authenticate as an extra means to safeguard against fraud. This new security
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eCommerce Strategies
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7 minutes

Bringing Down Customer Acquisition Cost: How CRO Helps

The old rule of thumb said it costs 5x more to acquire a new customer than to retain one. The origins of this hypothesis go back to 20 years ago. Sales practiced pushy tactics. Advertising was more of
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eCommerce Strategies
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7 minutes

2021 Best Practices in eCommerce: Live Panel Discussion Recap

We recently hosted a live panel with eCommerce experts who gathered to share their insights on 2020 as well as the coming year in eCommerce, including best practices and what might be coming next. Der
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eCommerce Strategies
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9 minutes

2Inspire Series – Interview with Matt Bilotti, Product Lead at Drift

Welcome back to our 2Inspire Interview Series, featuring entrepreneurs, managers, experts, and creatives ready to share their first-hand experience, tips and advice on how to make it in today’s dyna
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eCommerce Strategies
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10 minutes

How Do I Get the First 50 Customers For My Online Business?

When you’re just starting an online service business, getting those first customers can be hard. Most of your target customers don’t know about you or your business and what you offer. They don’
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B2B Commerce
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14 minutes

Build a Qualified B2B Sales Pipeline Using the Right Channels

An essential piece of sales success is attracting the qualified lead: the customer who has the need and financial capacity to buy your product or service. Drawing in and ultimately converting this kin
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