Rethink Commerce Blog

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Conversion & Optimizations

B2B Commerce
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6 minutes

Understanding and Optimizing the B2B Buyer Journey

In 2021, B2B software customers don’t need to and don’t want to talk to your sales team just to learn about your company and products or to compare pricing or features. They can access all of this
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eCommerce Strategies
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10 minutes

Best Practices for Sales Tax Display in The Checkout

Unexpected costs are a major reason for cart abandonment in eCommerce around the world, with 37% of online buyers deciding to give up a basket if it surprises them with extra costs. And, while focus o
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eCommerce Strategies
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4 minutes

eCommerce in the United Kingdom: How to Sell Online in the UK Market

Brexit may still be top of mind when it comes to the UK these days, but there’s much more to the country’s commerce than just separating from the European Union. The United Kingdom remains the wor
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eCommerce Strategies
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4 minutes

The Secret to Trial-to-Paid Conversion in SaaS: How to Overcome Your Biggest Blo...

Product-led companies use free trials or freemiums to get more customers, and product managers and marketers work hard to understand the needs of their customers in order to offer the best trial exper
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eCommerce Strategies
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7 minutes

Email Marketing Trends For eCommerce In 2021 And Beyond

2021 will be a fresh start for all of us, and it equally applies to eCommerce email marketing. The pandemic made long-lasting changes in our lifestyles and consumer behavior as eCommerce achieved a de
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Conversion & Optimizations
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5 minutes

What Do the New Checkout Flows Look Like After PSD2?

3DS is a security standard that helps provide an extra layer of security for payment transactions, requiring the shopper to authenticate as an extra means to safeguard against fraud. This new security
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