Rethink Commerce Blog

Everything you need to know about commerce in one place

B2B Commerce

10 Effective Video Ideas for Any B2B Business (with Tips and Examples)

Video is a must for brands. It’s everywhere. From social media to YouTube, the world can’t get enough of video, and that includes B2B buyers. 73% of marketers say video has positively impacted mar

Affiliate Interview: 123FormBuilder Starts with Their B2B Affiliate Program

We sat down with Andrei Baloleanu, Growth Manager for 123FormBuilder, to discuss how Avangate Affiliate Network has helped the 12-year-old company respond to their digital affiliate strategic challeng

Top 10 Features to Optimize Your B2B eCommerce Site

B2B eCommerce revenues are expected to double this year, with 55% of B2B buyers completing at least half of their purchases online. Buyer preferences are constantly changing and adjusting to the tren

5 Great Methods to Promote B2B SaaS Content

More and more tech companies are taking on a SaaS business model rather than app sales, which drastically changes the way digital marketing strategies should be employed. The difference is even stark

The B2B eCommerce Opportunity and Growth Beyond Agile – CommerceNow ’19 ...

If you’ve heard it once, you’ve heard it a million times: marketing is all about the customer. Unfortunately, that maxim can be easy to forget when you’re bogged down in the day-to-day of implem

B2B Influencer Marketing Strategies to Test Out

Trends in marketing come and go so fast we can sometimes barely keep up with the latest buzz, but one that’s has been around for a while is still going strong: influencer marketing. No matter the fo
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