Rethink Commerce Blog

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eCommerce Strategies
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3 minutes

Industry Buzz – August 2019

Hi, sellers! There’s some serious noise in the eCommerce industry caused by the second Payments Services Directive (PSD2) and its Strong Customer Authentication (SCA) requirements, which should come
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eCommerce Strategies
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4 minutes

Stand Out, Maximize and Socialize: Top Tips from CommerceNOW 2019

We recently hosted another smashing CommerceNOW online event where experts shared their best marketing, sales, and eCommerce tips in real-time with over 1,200 professionals who signed up for the event
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eCommerce Strategies
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7 minutes

6 Automated Emails You Need to Send to Boost E-Commerce Sales

For any e-commerce business to survive and to thrive, it needs to grow its customer base. Doing so involves reaching and acquiring new customers. It also means retaining those customers they’ve alre
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eCommerce Strategies
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5 minutes

How to Win Over and Keep Happy Customers – CommerceNOW ’19 Part 2

This past June, 2Checkout was the proud host of our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Almost 1,200 peop
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eCommerce Strategies
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3 minutes

Industry Buzz – July 2019

Hi, sellers! We’ve rounded up ten resources that will inspire you to improve your online business. Whether you choose to adopt a subscription model, to improve your marketing strategy, to change you
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eCommerce Strategies
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8 minutes

What Are Buyer Personas and How to Create Them

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer p
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