Rethink Commerce Blog

Everything you need to know about commerce in one place

Sales & Marketing VP

Verifone Acquires 2Checkout

We are thrilled to announce that 2Checkout has been acquired by Verifone, a leading global provider of payment and commerce solutions. Both 2Checkout and Verifone share a vision to simplify modern com

Industry Buzz August 2020

Hi, sellers! This month, we’re talking challenges and opportunities for online businesses. If you want to know how to keep your churn rate at an acceptable value, how to give your conversion rate a

Top Lessons Businesses Must Learn from COVID-19 to Grow in the New Post-pandemic...

None of us imagined a year ago what we would have to face in just a few months (maybe just Bill Gates). None of us imagined our everyday work to be done mostly or completely online, from home. None of

What Every EU Business Should Know About Data Breach Regulations

eCommerce businesses around the world rely on customer’s sensitive and personal information every day, and it’s important that this data is protected from theft, corruption, and loss. It can be ha

Affiliate Interview: IObit – Masters of Affiliate Marketing Successfully Drivi...

In this interview, Lucy Lu, Business Development Manager at IObit, shares her experience working with Avangate’s affiliates, providing actionable recommendations on the ways that the Affiliate chann

Website Personalization: 10 Ways to Keep Visitors Coming Back

In 2014, Coca-Cola launched a "Share a Coke" campaign, which emblazoned bottles of coke with hundreds of names like Jessica, Ravi, and Dan. The goal of the campaign was to build a more personal connec
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