The Ultimate List of 73 eCommerce Experts You Need to Follow

14 minutes

Updated in July 2021

Building an eCommerce business from scratch is a journey that many people before you have decided to take. And that’s a good thing because these folks now have something valuable to teach you.

By now, successful eCommerce businesses not only serve as an example for newbies but have also molded industry thought leaders who now have decided to share their knowledge and expertise.

Either if your goal is to learn more about scaling an early-stage eCommerce business, discover the key metrics to track, understand how to fight churn, or how to better promote your eCommerce business and which channels will work best, these people will surely have the tips and tricks to help you get started.

Social media definitely has its perks when it comes to networking and sourcing out information. Platforms like LinkedIn and Twitter can offer you the best methods of interacting with experts from your industry, ways to exchange tips and tricks related to everything eCommerce-wise, and all the trends in the biz. Blogs, on the other hand, are such a great way to learn more in-depth about the strategies the experts are using and their know-how.


If you are looking for eCommerce best practices, look no further, because these 71 experts will reveal all the information you need to succeed at selling online.


1. Andrew Youderian


Andrew is the founder of eCommerce Fuel, a community for high six- and seven-figure eCommerce merchants, where he shares his advice and strategies on how to make it in this industry. He’s also an eCommerce entrepreneur, blogger and podcaster.

Connect with Andrew

Twitter | LinkedIn | Podcast



2. Armando Roggio

Armando-RoggioArmando is a published eCommerce expert who’s written more than 4,300 articles on this topic. He is also a senior contributing editor for Practical Ecommerce, advising entrepreneurs and industry professionals about best practices and the latest trends in eCommerce, retail, and marketing.

Connect with Armando

Twitter | LinkedIn


3. Tim Ferriss


Tim is the author of five #1 bestsellers, plus an investor in huge companies like Facebook, Uber, and many more. He also runs a podcast series named The Tim Ferriss Show, which has gathered over 600 million downloads, making it the first business/interview podcast to reach this amount of popularity.

Connect with Tim  
Twitter | LinkedIn | Blog


Books: Tribe of Mentors: Short Life Advice from the Best in the World

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers


4. Drew Sanocki


An expert in growth hacks for eCommerce executives, Drew has gained experience by building his own eCommerce company, which he later sold to private investors. Now he is sharing proven strategies to help founders monetize and grow their eCommerce businesses.

Connect with Drew  
Twitter | LinkedIn | Blog



4. Nicole Reyhle


Nicole is an eCommerce expert and self-made entrepreneur. She is the founder of Retail Minded, a trusted resource for retailers and small business owners seeking business advice, best practices, and the latest industry trends.

Connect with Nicole  
Twitter | LinkedIn | Blog



Book: Retail 101: The Guide to Managing and Marketing Your Retail Business


6. Austin Brawner


Austin Brawner is the host of the Ecommerce Influence Podcast and a well-known speaker in the industry.

Connect with Austin  

Twitter | LinkedIn | Blog




7. Steve Chou


Steve runs his own eCommerce store that made over $100,000 in its first year of business. In addition to being an entrepreneur, he teaches others how to achieve similar success.

Connect with Steve 

Twitter | LinkedIn | Blog




8. Jason Del Rey


Jason writes about Amazon, eCommerce, and payments at Recode and shares business advice on his personal account.

Connect with Jason  

Twitter | LinkedIn | Podcast



9. Noah Kagan


Noah advises founders and decision-makers on business issues. He also shares insights and strategies on eCommerce and marketing growth. Add in some stories about his own business failures and successes over the years and you have yourself a great mentor!

Connect with Noah  
Twitter | LinkedIn | Blog



Book: How I Lost 170 Million Dollars: My Time as #30 at Facebook


10. Linda Bustos


Linda is an eCommerce expert and co-founder of Edgacent, an eCommerce advisory firm. Linda also wrote a book about 52 eCommerce “issues” an entrepreneur might face, titled Ecommerce Illustrated.

Connect with Linda 

Twitter | LinkedIn | Blog



11. Tim Peter


Tim is an eCommerce and online marketing expert who’s worked in the industry since 1995. Now he is running his own eCommerce advisory firm and he often speaks at industry events.

Connect with Tim  

Twitter | LinkedIn | Blog



12. James Gurd


James is fluent in the language of eCommerce and often engages in conversations on Twitter, giving advice to anyone who asks. He is the owner and eCommerce replatforming consultant at Digital Juggler, an eCommerce replatforming and strategy consultancy.

Connect with James  
Twitter | LinkedIn



13. Kunle Campbell


Kunle is an eCommerce advisor offering guidance and coaching for eCommerce marketing teams and founders. He is the host of the 2X eCommerce podcast, and has interviewed over 250 direct to consumers ecommerce leaders.


Connect with Kunle  

Twitter | LinkedIn | Podcast




14. Zia Daniell Wigder


The former Co-Founder and Chief Content Officer at Groceryshop, Zia is now the Senior Content Vice President at Insider Intelligence. Zia has also been VP and Research Director at Forrester, covering omnichannel, commerce, digital store innovation, payments, all cool things around digital commerce.

Connect with Zia  

Twitter | LinkedIn



15. Marsha Collier


Marsha has written 48 books so far on a variety of topics, including social media, eCommerce, selling on eBay, customer service and business, giving her solid expertise in the industry.

Connect with Marsha  

Twitter | LinkedIn | Blog



Books: eBay For Dummies, (Updated for 2020)

Social Media Commerce For Dummies

The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More!


16. Mike Quindazzi


Besides being a very active social media influencer, Mike works as a business development leader and management consultant at PwC and is a fount of advice on all kinds of business strategies.

Connect with Mike 

Twitter | LinkedIn



17. Vishal Mehta


The two topics Vishal is most passionate about are eCommerce and startups. He is the founder of Infibeam, a company with a mission to drive growth for eCommerce startups.

Connect with Vishal 

Twitter | LinkedIn



18. Dan Barker


Dan is into everything related to the digital world, from eCommerce and marketing, to building and scaling an online business. Look up #ecomchat to find dozens of actionable tips from him and ask him about your online business.

Connect with Dan  
Twitter | LinkedIn



19. Kaleigh Moore


Kaleigh is a freelancer writer who’s been published in top-tier magazines such as Entrepreneur and Inc. When it comes to eCommerce, she’s gained enough expertise to give useful advice and help others improve their businesses.

Connect with Kaleigh  
Twitter | LinkedIn | Blog



20. Graham Charlton


Graham is the former editor in chief at SaleCycle, writing about eCommerce and related topics like mobile commerce, eCommerce user experience, usability, SEO and content marketing. Now he works as a content specialist consultant, helping out several businesses with their content strategies and SEO.

Connect with Graham  
Twitter | LinkedIn | Blog



21. Rand Fishkin


Founder of the well-known SEO software company Moz, Rand is an expert in marketing, SEO, tech and startups: all the ingredients you need to build a successful eCommerce business. Nowadays, he is fully emersed into SparkToro, which is all about getting audience intelligence.

Connect with Rand  

Twitter | LinkedIn | Blog



Book: Lost and Founder: A Painfully Honest Field Guide to the Startup World


22. Luiz Centenaro


Luiz is a digital marketer and eCommerce entrepreneur focused on CRO and inbound marketing. He also likes to test out different eCommerce tools, so ask him to try yours.

Connect with Luiz  

Twitter | LinkedIn



23. Dave Chaffey


Dave is a digital marketer who shares effective strategies and best practices that are useful for eCommerce business founders. The author of several books on digital marketing and eCommerce, Dave is also the CEO and co-founder of Smart Insights.

Connect with Dave  
Twitter | LinkedIn | Blog



Books: Digital Business and E-Commerce Management

Digital Marketing

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing


24. Ryan BeMiller


Ryan’s passion for online marketing and eCommerce led him to create an industry resource called Shopping Signals.

Connect with Ryan 

Twitter | LinkedIn | Blog



25. Sam Mallikarjunan


Sam backs eCommerce businesses with his marketing expertise, offering consulting, teaching, and speaking services. Sam is the co-founder and CEO of OneScreen.AI . Before that, Sam held the position of Head of Marketing at Hubspot and taught Advanced Digital Marketing, and SaaS Economics at the Harvard Division of Continuing Education. Sam is the co-author of “How to Sell Better Than Amazon.”

Connect with Sam

Twitter | LinkedIn



Book: Inbound Commerce – How to Sell Better than Amazon


26. Kristina Azarenko


Kristina is an eCommerce and Technical SEO Consultant and the Founder of MarketingSyrup. Her expertise in eCommerce and SEO helped numerous businesses to thrive online and boost their traffic and sales. Kristina also has a newsletter called SEO Shop Up where she shares tips and how-to’s related to SEO and eCommerce on a monthly basis.

Connect with Kristina  
Twitter | LinkedIn | Blog



27. Jason Goldberg


Jason is the Chief Commerce Strategy Officer at Publicis, hosts a weekly eCommerce podcast, and is the editor of RetailGeek, where he covers everything related to digital commerce, retail, and marketing.

Connect with Jason  

Twitter | LinkedIn | Podcast



28. Paul do Forno


Paul is a thought leader in digital and eCommerce and a frequent speaker at prestigious eCommerce events. A Managing Director at Deloitte Digital, Paul has more than 20 years of experience in strategy, consulting, and technology.

Connect with Paul  
Twitter | LinkedIn



29. Brian Krogsgard


WordPress and eCommerce are Brian’s areas of expertise and he often shares his knowledge with business owners and others passionate about these topics. He’s also the editor at Post Status and Commerce Notebook.

Connect with Brian  

Twitter | LinkedIn | Podcast



30. Talia Wolf


Talia is a respected conversion rate optimization expert who knows a lot about how an eCommerce website should look and what shopping experience it should offer. She is the founder of GetUplift and has been a keynote speaker at various international digital marketing conferences.

Connect with Talia  
Twitter | LinkedIn | Blog



31. Branden Moskwa


Branden is a Top 100 eCommerce authority and the eCommerce Allstars Podcast host. When he’s not giving eCommercerelated advice, he is a full-time dad and entrepreneur.

Connect with Branden  

Twitter | LinkedIn



32. Chad Rubin


As the CEO of Think Crucial and Skubana, Chad shares best practices and tested strategies for sellers seeking rapid eCommerce growth.

Connect with Chad  

Twitter | LinkedIn




33. Catalin Zorzini


Catalin is the founder of, where he reviews eCommerce software and website builders. He knows a lot about design, eCommerce and marketing and is happy to share.

Connect with Catalin  




34. Pat Flynn


You may have heard about Pat Flynn at some point, since he is a major social media influencer and a well-known speaker. He’s also an entrepreneur who shares advice from his own experience building an online business.

Connect with Pat 

Twitter | LinkedIn | Blog



Books: Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business

Will It Fly?: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money


35. Richard Lazazzera


Founder of A Better Lemonade Stand, an online eCommerce incubator, Richard is an entrepreneur himself and has helped over 100,000 other entrepreneurs with tips on how to build, launch, and grow their online businesses. He also writes comprehensive articles about all the aspects of running an eCommerce business.

Connect with Richard 
Twitter | LinkedIn | Blog



36. Pamela Hazelton


Pamela is an eCommerce consultant who helps businesses grow faster by improving conversion rate, growing social media following and developing online marketing strategies. She’s also a contributing editor at Practical Commerce.

Connect with Pamela  
Twitter | LinkedIn | Blog


Book: The Official Guide to Miva Merchant 9 EBOOK by Pamela Hazelton


37. Brian Solis


Brian is a blogger, keynote speaker and well-known author on topics like technology, business development, marketing, digital transformation and startup culture. In addition to being an expert in online businesses, he is also a huge social media influencer.

Connect with Brian
Twitter | LinkedIn



Books: Lifescale: How to Live a More Creative, Productive, and Happy Life

X: The Experience When Business Meets Design


38. Derric Haynie


It’s probably very hard to not have heard about Derric by now, because he is one of the most popular eCommerce influencers. He is the CET at and a keynote speaker in the eCommerce industry. His tweets cover subjects like technology, digital marketing, and eCommerce.

Connect with Derric  
Twitter | LinkedIn | Blog



39. William Harris


William is the founder of Elumynt, an eCommerce growth agency, where he also gives growth marketing advice. He’s a regular contributor to Fast Company and Entrepreneur often speaks at international eCommerce conferences.

Connect with William  
Twitter | LinkedIn



40. Matt Thorpe


Matt is an eCommerce strategist and expert. He owns Grasshopper Web Consulting and a blog designed to help startups and small business owners achieve growth.

Connect with Matt  

Twitter | LinkedIn | Blog



41. Matthew Barby


Matthew is the VP of Marketing at HubSpot and generously shares online marketing advice. He is also a social media influencer, keynote speaker at international conferences and award-winning blogger. When it comes to startups (eCommerce included), he is a great advisor.

Connect with Matthew 
Twitter | LinkedIn | Blog



42. Larry Kim


Larry Kim publishes widely shared articles on Inc. Magazine and contributes to Wordstream (where he’s also a founder). He’s an expert on entrepreneurship, Adwords and Facebook advertising, tools every online business should leverage.

Connect with Larry  
Twitter | LinkedIn



43. Craig Sullivan


Craig is a conversion optimization expert who also has in-depth knowledge of usability, split testing, Web Analytics and UX. Needless to say, he knows how to turn around an eCommerce website fast.

Connect with Craig 

Twitter | LinkedIn



44. Steve Hutt


As an eCommerce entrepreneur, Steve knows the recipe for a successful business in this industry. He is also the founder of, a community that helps online business owners replicate growing and scaling strategies.

Connect with Steve
Twitter | LinkedIn | Blog



45. Herbert Knibiehly


Herbert is a marketing and technology expert with broad experience in eCommerce, UX and advertising technologies. He also outlines strategies to achieve growth and business development.

Connect with Herbert  

Twitter | LinkedIn



46. Jeff Bullas


Jeff is an eCommerce influencer you’ve likely heard about at some point, since he has such a big social media presence. That’s only fitting, as he’s an expert in social as well.

Connect with Jeff  

Twitter | LinkedIn | Blog



47. Brendan Witcher


Brendan covers subjects like customer engagement, digital Business strategy, eCommerce, personalization, omnichannel, retail, mobile, Artificial Intelligence, and Internet of Things, as a Vice President Principal Analyst at Forrester.

Connect with Brendan  
Twitter | LinkedIn



48. Guy Courtin


Guy works as a VP and Industry Principal at Tecsys, having an in-depth marketing, tech, and retail knowledge. Prior to Tecsys, Guy was the Vice President and Principal Analyst at Constellation Research covering Matrix Commerce.

Connect with Guy  

Twitter | LinkedIn | Blog




49. Brendan Miller


He is the Head of Global Product Marketing at Rapyd. Previously, Brendan was the Principal Analyst – Digital Business & Payments at Forrester Research. He is tweeting mostly about retail, eCommerce, FinTech, payments and insights into the state of the digital shopper.

Connect with Brendan  

Twitter | LinkedIn



50. Cammi Pham


Cami has founded her own eCommerce marketing agency, Think Renegade, where she is currently a partner and helps digital commerce businesses grow. She is also one of the most popular eCommerce influencers out there and a TEDx Speaker.

Connect with Cammi  
Twitter | LinkedIn | Blog



51. Martin Cook


Martin knows a lot about tech, marketing and eCommerce. He helps online businesses with PPC, SEO and eCommerce strategies and he’s been working in digital marketing for the past 17 years.

Connect with Martin  

Twitter | LinkedIn



52. Michelle Killebrew


Michelle works as a Products and Technology Marketing Leader at PwC and she’s passionate about tech, eCommerce, and web analytics. She’s also a TEDx speaker.

Connect with Michelle  

Twitter | LinkedIn | Blog



53. Joe Harvey


SEO and eCommerce are the topics he is an expert in. Joe tweets daily about eCommerce, so rest assured you will find answers to all of your questions.

Connect with Joe  

Twitter | LinkedIn



54. Dave Killebrew


He’s been working in eCommerce for the past 25 years. He’s an expert in retail and social media, and in building online businesses.

Connect with Dave  

Twitter | LinkedIn



55. Panos Ladas


He’s an online marketing consultant who tweets mostly about online marketing, SEO, data, social media, content marketing, eCommerce and startups. Panos holds the position of Managing Director at If you ever run out of ideas, his tweets can inspire you on how to grow your business.

Connect with Panos  
Twitter | LinkedIn



56. Cathy Roberson


Cathy is the founder and President of Logistics TI, a research and consulting company for the global logistics market. She tweets a lot about eCommerce and technology.

Connect with Cathy  

Twitter | LinkedIn | Blog




57. Stephen Monaco


A digital marketer with experience in startup building, Stephen Monaco is very passionate about MarTech. You can learn a lot from him in terms of how to fuel your marketing and elevate your eCommerce business.

Connect with Stephen  

Twitter | LinkedIn | Blog



58. Darren DeMatas


He runs Selfstartr, a website that guides people on building an eCommerce business, and he is the co-founder of EcommerceCEO. He covers everything that’s related to eCommerce and SaaS startups.

Connect with Darren 

Twitter | LinkedIn | Blog



59. Markus Rach


Markus is a marketing expert and blogger. He writes about the digital world, return on investment, analytics, B2B marketing strategies and shares tons of useful info on how to achieve success in business.

Connect with Markus 

Twitter | LinkedIn


Books: #okBoomer: My TikTok experiment & what marketers should know about the platform!

TikTok for educators and educational brands!: What you must know to master TikTok and the biggest educational rebellion since the invention of the overhead projector: EduTok!


60. Roger Dooley


He’s a Forbes contributor, an author and a famous speaker. Roger also owns and writes on the Neuromarketing blog. What he does best is applying brain and behavior research to a business. He is very active on Twitter, where he shares a lot of useful articles.

Connect with Roger  
Twitter | LinkedIn | Blog



Books: FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

The Persuasion Slide – A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind: Use Psychology and Behavior Research to Influence and Persuade


61. Erik Huberman


Erik is the founder and CEO of Hawke Media, a marketing consulting agency that was founded in 2014. He tweets all about the eCommerce world, growth and conversion strategies, and influencer engagement. 

Connect with Erik  

Twitter | LinkedIn



62. Francesca Nicasio


She is a freelance writer and B2B content marketer that works as a Marketing Content Manager at Vend. Her writing contributions were featured on Entrepreneur, HuffPost, and MarketingProfs to name a few. Her tweets are highly influenced by retail, B2B marketing, and writing.

Connect with Francesca  
Twitter | LinkedIn



63. Luke Carthy


Luke is an independent eCommerce Growth Consultant that loves to share all his insights and know-how related to eComm, conversion optimization SEO, and strategy implementation. You may already know him by now from some of the World’s largest digital and SEO conferences where he was invited as a speaker, MozCon being one of them.

Connect with Luke 
Twitter | LinkedIn | Blog


64. Zach Stuck


He is the founder and CEO of Homestead Studio, a digital growth agency specialized in scaling eCommerce stores. His tweets offer a thorough insight on how to manage and run marketing campaigns for clients.

Connect with Zach  

Twitter | LinkedIn



65. Web Smith


Web is the founder of 2PM, a weekly newsletter that presents its subscribers to all the news on brand, commerce, media, and data.

Connect with Web 

Twitter | LinkedIn | Blog




66. Tobi Lütke


You might have heard about Tobi by now because he is the co-founder and CEO of Shopify. With over 15 years of experience, he knows all about the eCommerce industry and the new developments of the eCommerce platforms, topics that he covers through his tweets.

Connect with Tobi
Twitter | LinkedIn | Blog



67. Phil B


Phil rigorously tackles topics about digital marketing, virtual and mixed reality and eCommerce throughout his tweet. He is the former Sr Marketing VP of Purch, and now he is currently the CMO at phryl, where he provides CMO services to B2C and B2B brands.

Connect with Phil 
Twitter | LinkedIn



68. Ina Steiner


Ina is one of the first eCommerce leading experts. With over 20 years of experience, she has managed to learn all the insights behind digital commerce with countless studies on online retail platforms such as eBay. She is co-founder and Editor of EcommerceBytes and the author of “Turn eBay Data Into Dollars” (McGraw-Hill 2006).

Connect with Ina
Twitter | LinkedIn | Blog


Book: Turn eBay Data into Dollars


69. Stephanie Lichtenstein


Stephanie is the President of Micro Media Marketing, an agency specialized in social media management, growth and strategy consulting. She covers subjects on everything social media for eCommerce, SEO and digital news.

Connect with Stephanie

Twitter | LinkedIn



70. Monica Eaton-Cardone


Monica is the founder and COO at Chargebacks911 and a leading expert in the eCommerce business. She frequently writes about payments, technology, consumer behavior, and eCommerce.

Connect with Monica  

Twitter | LinkedIn | Blog



71. Carl Hendy


With over 15 years of SEO and eCommerce experience, Carl thrives to deliver results for some of the most competitive keywords on Google, including fashion, telecoms, retail and publishing. He frequently writes about eCommerce, SEO, digital marketing and social media trends.

Connect with Carl
Twitter | LinkedIn



72. Valentin Radu

Valentin-RaduValentin is the founder and CEO of Omniconvert, as well as the founder and course instructor at Omniconvert CVO Academy. He is an entrepreneur, data-driven marketer, CRO expert, CVO evangelist, and international speaker. Throughout his years in the eCommerce industry, Valentin has spoken at over 100 international events, including DMEXCO, Mobile Web Congress, Growth Marketing Conference, Conversion World, Webit, WebSummit.

Connect with Valentin
Twitter | LinkedIn



73. Paul Rice

Paul-RicePaul is an eCommerce expert with over 16 years of experience in creating digital marketing programs, teams, and strategies. Paul is the Director of Marketing at eComEngine, and he manages the successful online growth and transformation of a number of small businesses and Fortune 500 companies.

Connect with Paul
Twitter | LinkedIn



What eCommerce influencers/experts are you following? Did you get any actionable eCommerce advice from them?

Note: the list is arranged randomly, not ranked by influence.

Check out our on-demand virtual eCommerce event, filled with actionable tips, straight from some of these experts we listed above.






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