The Ultimate List of 60 eCommerce Experts You Need to Follow on Twitter

13 minutes

Building an eCommerce business from scratch is a journey that many people before you have decided to take. And that’s a good thing because these folks now have something valuable to teach you.

By now, successful eCommerce businesses not only serve as an example for newbies but have also molded industry thought leaders who now have decided to share their knowledge and expertize.

If you are looking for eCommerce best practices, look no further, because these 60 experts will reveal all the information you need to succeed at selling online.

1. Andrew Youderian

Andrew is the founder of eCommerce Fuel, a community for high six- and seven-figure eCommerce merchants, where he shares his advice and strategies on how to make it in this industry. He’s also an eCommerce entrepreneur, blogger and podcaster.

2. Armando Roggio

Armando is a published eCommerce expert who’s written more than 4,300 articles on this topic. He is also a senior contributing editor for Practical Ecommerce, advising entrepreneurs and industry professionals about best practices and the latest trends in eCommerce, retail and marketing.

3. Tim Ferriss

Tim is the author of four #1 bestsellers, plus an investor in huge companies like Facebook, Uber and many more. He also runs a podcast series named The Tim Ferriss Show, which has gathered over 150 million downloads, making it the first business/interview podcast to reach this amount of popularity.

4. Drew Sanocki

An expert in growth hacks for eCommerce executives, Drew has gained experience by building his own eCommerce company, which he later sold to private investors. Now he is sharing proven strategies to help founders monetize and grow their eCommerce businesses.

5. Nicole Reyhle

Nicole is an eCommerce expert and self-made entrepreneur. She is the founder of Retail Minded, a trusted resource for retailers and small business owners seeking business advice, best practices and latest industry trends.

6. Austin Brawner

Austin Brawner is the host of the Ecommerce Influence Podcast and a well-known speaker in the industry.

7. Steve Chou

Steve runs his own eCommerce store that made over $100,000 in its first year of business. In addition to being an entrepreneur, he teaches others how to achieve similar success.

8. Jason Del Rey

Jason writes about Amazon, eCommerce and payments at Recode and shares business advice on his personal account.

9. Noah Kagan

Noah advises founders and decision-makers on business issues. He also shares insights and strategies on eCommerce and marketing growth. Add in some stories about his own business failures and successes over the years and you have yourself a great mentor!

10. Linda Bustos

Linda is an eCommerce expert and co-founder of Edgacent, an eCommerce advisory firm. Linda also wrote a book about 52 ecommerce “issues” an entrepreneur might face, titled Ecommerce Illustrated.

11. Tim Peter

Tim is an eCommerce and online marketing expert who’s worked in the industry since 1995. Now he is running his own eCommerce advisory firm and he often speaks at industry events.

12. James Gurd

James is fluent in the language of eCommerce and often engages on conversations on Twitter, giving advice to anyone who asks.

13. Kunle Campbell

Kunle is an eCommerce advisor offering guidance and coaching for eCommerce marketing teams and founders.

14. Zia Daniell Wigder

A former eCommerce analyst at Forrester, Zia now works as a Chief Global Content Officer at Shoptalk, where she writes about retail and the latest eCommerce trends.

15. Marsha Collier

Marsha has written 48 books so far on a variety of topics, including social media, eCommerce, selling on eBay, customer service and business, giving her solid expertise in the industry.

16. Mike Quindazzi

Besides being a very active social media influencer, Mike works as a business development leader and management consultant at PwC and is a fount of advice on all kinds of business strategies.

17. Vishal Mehta

The two topics Vishal is most passionate about are eCommerce and startups. He is the founder of Infibeam, a company with a mission to drive growth for eCommerce startups.

18. Dan Barker

Dan is into everything related to the digital world, from eCommerce and marketing, to building and scaling an online business. Look up #ecomchat to find dozens of actionable tips from him and ask him about your online business.

19. Kaleigh Moore

Kaleigh is a freelancer writer who’s been published in top-tier magazines such as Entrepreneur and Inc. When it comes to eCommerce, she’s gained enough expertise to give useful advice and help others improve their businesses.

20. Graham Charlton

Graham is the editor in chief at SaleCycle, writing about eCommerce and related topics like mobile commerce, ecommerce user experience, usability, SEO and content marketing.

21. Rand Fishkin

Founder of the well-known SEO software company Moz, Rand is an expert in marketing, SEO, tech and startups: all the ingredients you need to build a successful eCommerce business.

22. Luiz Centenaro

Luiz is a digital marketer and eCommerce entrepreneur focused on CRO and inbound marketing. He also likes to test out different eCommerce tools, so ask him to try yours.

23. Dave Chaffey

Dave is a digital marketer who shares effective strategies and best practices that are useful for eCommerce business founders. The author of several books on digital marketing and eCommerce, Dave is also the CEO and co-founder of Smart Insights.

24. Ryan BeMiller

Ryan’s passion for online marketing and eCommerce led him to create an industry resource called Shopping Signals.

25. Sam Mallikarjunan

Sam backs eCommerce businesses with his marketing expertise, offering consulting, teaching and speaking services. Sam is executive strategist at HubSpot and co-author of “How to Sell Better than Amazon.”

26. Markus Linder

Founder of Smart Assistant, an international eCommerce company, Markus shares his industry knowledge on his company’s blog and on his Twitter account.

27. Jason Goldberg

Jason is the Sr. Vice President of Commerce & Content at Razorfish, hosts a weekly eCommerce podcast and is the editor of, where he covers everything related to digital commerce, retail and marketing.

28. Paul do Forno

Paul is a thought leader in digital and eCommerce and frequent speaker at prestigious eCommerce events. A Managing Director at Deloitte Digital, Paul has more than 20 years of experience in strategy, consulting and technology.

29. Brian Krogsgard

WordPress and eCommerce are Brian’s areas of expertise and he often shares his knowledge with business owners and others passionate about these topics. He’s also the editor at Post Status and Commerce Notebook.

30. Talia Wolf

Talia is a respected conversion rate optimization expert who knows a lot about how an eCommerce website should look and what shopping experience it should offer. She is the founder of GetUplift and has been a keynote speaker at various international digital marketing conferences.

31. Branden Moskwa

Branden is a Top 100 eCommerce authority and the eCommerce Allstars Podcast host. When he’s not giving eCommerce related advice, he is a full time dad and entrepreneur.

32. Chad Rubin

As the CEO of Think Crucial and Skubana, Chad shares best practices and tested strategies for sellers seeking rapid eCommerce growth.

33. Catalin Zorzini

Catalin is the founder of, where he reviews eCommerce software and website builders. He knows a lot about design, ecommerce and marketing and is happy to share.

34. Pat Flynn

You may have heard about Pat Flynn at some point, since he is a major social media influencer and a well-known speaker. He’s also an entrepreneur who shares advice from his own experience building an online business.

35. Richard Lazazzera

Founder of A Better Lemonade Stand, an online eCommerce incubator, Richard is an entrepreneur himself and has helped over 100,000 other entrepreneurs with tips on how to build, launch, and grow their online businesses. He also writes comprehensive articles about all the aspects of running an eCommerce business.

36. Pamela Hazelton

Pamela is an eCommerce consultant who helps businesses grow faster by improving conversion rate, growing social media following and developing online marketing strategies. She’s also a contributing editor at

37. Brian Solis

Brian is a blogger, keynote speaker and well-known author on topics like technology, business development, marketing, digital transformation and startup culture. In addition to being an expert in online businesses, he is also a huge social media influencer.

38. Cynthia Chen

Cynthia, the former Global Head of eCommerce at Mondelēz International, now holds the position of Global Category VP at GSK, where she handles various eCommerce aspects of the corporation. She shares insightful advice on establishing a growth roadmap and strategies for online businesses.

39. William Harris

William is the founder of Elumynt, an eCommerce growth agency, where he also gives growth marketing advice. He’s a regular contributor to Fast Company and Entrepreneur often speaks at international eCommerce conferences.

40. Matt Thorpe

Matt, an eCommerce strategist and expert, will soon launch a blog and community designed to help startups and small business owners achieve growth.

41. Matthew Barby

Matthew is the Global Head of Growth and SEO at HubSpot and generously shares online marketing advice. He is also a social media influencer, keynote speaker at international conferences and award-winning blogger. When it comes to startups (eCommerce included), he is a great advisor.

42. Larry Kim

Larry Kim publishes widely shared articles on Inc. Magazine and contributes to Wordstream (where he’s also a founder). He’s an expert on entrepreneurship, Adwords and Facebook advertising, tools every online business should leverage.

43. Craig Sullivan

Craig is a conversion optimization expert who also has in-depth knowledge of usability, split testing, Web Analytics and UX. Needless to say, he knows how to turn around an eCommerce website fast.

44. Steve Hutt

As an eCommerce entrepreneur, Steve knows the recipe for a successful business in this industry. He is also the founder of, a community that helps online business owners replicate growing and scaling strategies.

45. Herbert Knibiehly

Herbert is a marketing and technology expert with broad experience in eCommerce, UX and advertising technologies. He also outlines strategies to achieve growth and business development.

46. Jeff Bullas

Jeff is an eCommerce influencers you’ve likely heard about at some point, since he has such a big social media presence. That’s only fitting, as he’s an expert in social as well.

47. Brendan Witcher

Brendan covers subjects like customer engagement, digital Business strategy, eCommerce, personalization, omnichannel, retail, mobile, Artificial Intelligence, and Internet of Things, as a principal analyst at Forrester.

48. Guy Courtin

Guy works as a VP of Industry & Solutions at Infor Retail, having an in-depth marketing, tech and retail knowledge.

49. Brendan Miller 

He is a digital commerce principal analyst at Forrester, tweeting mostly about retail, eCommerce, FinTech, payments and insights into the state of the digital shopper.

50. CamMi Pham 

Cami has founded her own eCommerce marketing agency, Think Renegade, where she helps digital commerce businesses grow. She is also one of the most popular eCommerce influencers out there and a TEDx Speaker.

51. Martin Cook

Martin knows a lot about tech, marketing and eCommerce. He helps online businesses with PPC, SEO and eCommerce strategies and he’s been working in digital marketing for the past 17 years.

52. Michelle Killebrew

Michelle works as a Senior Marketing Executive and she’s passionate about tech, eCommerce, and web analytics. She’s also a TEDx speaker.

53. Joe Harvey

SEO and eCommerce are the topics he is an expert in. Joe tweets daily about eCommerce, so rest assure you will find answers to all of your questions.

54. Dave Killebrew

He’s been working in eCommerce for the past 25 years. He’s an expert in retail and social media, and in building online businesses.

55. Panos Ladas

He’s an online marketing consultant who tweets mostly about online marketing, SEO, data, social media, content marketing, eCommerce and startups. If you ever run out of ideas, his tweets can inspire you on how to grow your business.

56. Cathy Roberson

Cathy is the founder and head analyst Logistics TI, a research and consulting company for the global logistics market. She tweets a lot about eCommerce and technology.

57. Stephen Monaco

A digital marketer with experience in startup building, Stephen Monaco is very passionate about MarTech. You can learn a lot from him in terms of how to fuel your marketing and elevate your eCommerce business.

58. Darren DeMatas

He runs Selfstartr, a website which guides people on building an eCommerce business. He covers everything that’s related to ecommerce and SaaS startups.

59. Markus Rach

Markus is a marketing expert and blogger. He writes about the digital world, return on investment, analytics, B2B marketing strategies and shares tons of useful info on how to achieve success in business.

60.Roger Dooley

He’s a Forbes contributor, an author and a famous speaker. Roger also owns and writes on the Neuromarketing blog. What he does best is applying brain and behavior research to a business. He is very active on Twitter, where he shares a lot of useful articles.


What eCommerce influencers/experts are you following on Twitter? Did you get any actionable eCommerce advice from them?

Note: the list is arranged randomly, not ranked by influence.


Are you looking for more ideas to improve your eCommerce business? Check out these resources with actionable tips, straight from the experts.

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