Rethink Commerce Blog

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eCommerce Manager
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5 minutes

How to Win Over and Keep Happy Customers – CommerceNOW ’19 Part 2

This past June, 2Checkout was the proud host of our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Almost 1,200 peop
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eCommerce Manager
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3 minutes

Industry Buzz – July 2019

Hi, sellers! We’ve rounded up ten resources that will inspire you to improve your online business. Whether you choose to adopt a subscription model, to improve your marketing strategy, to change you
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8 minutes

What Are Buyer Personas and How to Create Them

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer p
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4 minutes

Give Me 5 Tips for Choosing the Right Digital Commerce Platform

Welcome back to our Give me 5! series, where we share 5 useful eCommerce tips that will help improve your strategies and get you on the road to success.   In this episode, we’re going to focus
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6 minutes

Your Must-Read Books for this Summer

Summer is here! You know what that means: time to spend those long, lazy weekends with your nose in a book! Below are some of our recommendations for the next months for you to delve into. There's a l
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eCommerce Manager
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3 minutes

Industry Buzz – June 2019

Hi, sellers! What’s the one thing you want to work on this month? Could be conversion rate optimization, fighting the taxation hassle, building a scaling strategy, an onboarding plan or maybe findin
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