Posts Tagged ‘SaaS business’

How to Tailor a Success Framework for Your SaaS Business

When it comes to KPIs, it might be tempting to settle for a one-size-fits-all list of SaaS metrics to measure and influence the success of your product and your business. If you dig a little deepe

Simple Tips and Tricks to Grow Your Small Online Business

Building an online business isn’t always the hardest part of being an entrepreneur. Sure, it takes a lot of work to turn your great idea into a business. At some point, though, you need to get serio

Cool Start-up Interview Series: Zingtree

Recently, I had the pleasure of speaking with Bill Dettering, founder and CEO of Zingtree, a SaaS solution for building interactive decision trees, and Applian, a video downloader and screen recorder

Tested Strategies to Reduce Involuntary Churn and Increase Customer Retention

Bringing leads into your sales funnel and converting them to loyal customers and brand advocates is a process involving significant planning. However, even after a lead has become a loyal customer, th

Ways to Increase Your SaaS Renewal Rate

The fortunes of your SaaS business are inextricably tied to customer renewal rates. If you can increase renewal rates and add new customers or revenue streams, you’re more than likely to continue to

Make Things Easier with Marketing Automation for SaaS Business

The importance of marketing automation is well understood by SaaS companies — to a certain extent, every SaaS business is a provider of automation itself. The modern age runs on the power of automat
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