About Author

Author Image

Michael Nicholas

Head of Digital Sales, Americas, at Verifone

Check out his latest articles

eCommerce Strategies
Post Image
By
9 minutes

14 Practical Upselling Tactics to Increase Your Bottom Line in 2024

In eCommerce, where customers act quickly, often on impulse, and their expectations change fast, it's critical to maximize customer value. The question is, how? One effective way is through upselling,
Read more
eCommerce Strategies
Post Image
By
7 minutes

How Loyalty Programs Keep Your Customers Engaged and Invested

It’s a fact: brands must explore methods to forge lasting connections with customers and distinguish themselves from competitors. A business is only as strong as its user base, so business have to c
Read more
eCommerce Strategies
Post Image
By
7 minutes

2023 Global Results for Black Friday and Cyber Monday

For retailers around the world, the four-day period following Thanksgiving kicks off holiday shopping and marks a veritable goldmine of opportunity.   Over 60 years ago, the day following Thanksgivi
Read more
eCommerce Strategies
Post Image
By
9 minutes

Boosting Online Sales: A Deep Dive into AI Strategies and Future Trends

In today's fast-paced digital landscape, the transformative power of Artificial Intelligence (AI) is nothing short of revolutionary. Our panel discussion, which I had the pleasure to host, offers insi
Read more
B2B Commerce
Post Image
By
5 minutes

Mastering eCommerce in the United States: How to Sell Online on the U.S. Market

The United States is a powerhouse in the world of eCommerce, offering a vast and diverse marketplace for online sellers. With its strong economy, tech-savvy population, and a growing preference for on
Read more
B2B Commerce
Post Image
By
6 minutes

The Rapid Rise of the eLearning Market: An In-Depth Look

The world of education has been changed forever by the development of electronic learning, better known as eLearning. It offers incredible flexibility to learn from any location and at any time, all w
Read more
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.