Posts Tagged ‘ab testing’

Executive / Owner
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6 minutes

The Truth vs. the Test: Understanding the Gap Between A/B Testing Tools and Real...

You've successfully executed your A/B tests, meticulously analyzed the data, and made strategic decisions based on the results. However, a puzzling situation emerges as the outcomes observed in those
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Executive / Owner
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12 minutes

10 Elements to Split Test on Any eCommerce Page

Many eCommerce stores are struggling with cart abandonment and the resulting revenue loss. The eCommerce industry loses $18 billion to this problem every year because many online stores haven’t unde
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7 minutes

The ABC…Zs of Conversion Rate Optimization

Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly measuring web and mobile traffic and user
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3 minutes

6 Principles of High Converting Landing Pages

A landing page can either make or break your marketing campaign. So how can we create landing pages that actually convert? Duane Brown, a performance marketer from Unbounce joined us recently to shar
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2 minutes

A/B Testing to Increase Conversion Rates

Sometimes the best tests don’t tell us anything at all. When we go to the doctor, for example, we probably hope that our test results are negative. But when we get into things like CRO, we suddenly
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4 minutes

How To Write Strong Renewal Emails That Boost Revenue

According to a 2015 Marketing Cloud’s latest State Of Marketing Report, 20 percent of primary business revenue stem directly from email marketing. It’s clear that a result-driven email marketing s
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