Rethink Commerce Blog

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Affiliate Marketing Tips from Geno Prussakov

Geno Prussakov Founder of AM Navigator LLC I recently had the pleasure to interview Geno Prussakov, one of the most important voices in affiliate marketing, founder at AM Navigator LLC. He has been in
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3 minutes

What Does it Take to Sell through Affiliates? Part One – Affiliates Info P...

Lots of software vendors ask themselves this question and, unfortunately, I've seen cases when the conclusion they reach is that "affiliate marketing doesn't work" or as Joel Spolsky says, in his case
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3 minutes

60 Minute Crash Course on Channel Management

The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes t
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3 minutes

7 Tips for a Successful Affiliate Sales Channel

Affiliates Sales Channel Tips I finally got some time to study in detail the new AffStat Report 2009. It offers a comprehensive overview of the affiliate business and, from my point of view, it's some
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How is the software channel coping with the crisis – Results

Software Channel Survey Results - download now! As you know, we've done a survey on how the crisis is impacting the channel distribution in the software industry. We've looked at the results and - alt
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4 minutes

Increasing software conversions Part 2: Ask a few questions

This is part 2 of a 5-part series: How to convert more software trials to purchases. There are three camps about asking for contact info before a trial starts: A.  Ask for nothing - Maximize number o
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