Rethink Commerce Blog

Everything you need to know about commerce in one place

Diversify Recurring Revenue Opportunities with the 2013 Avangate Winter Release

Multiply your recurring revenue opportunities with the latest collection of features in Avangate’s 2013 winter release. Take the digitization of your customer centric experiences to the next level,

Is Your Software Sales Process Stuck in the 80s?

Despite all our advances, a lot of companies are still selling software like it’s 1985. While they may not have acid wash jeans and fade haircuts to match their software approach, they are using old

When should I upgrade to Universal Analytics – and how does it work?

Customers often ask me: When should I install the Universal Analytics code?  I always reply with the same question: Why do you think you need it? They usually shrug their shoulders and look at me for

Conquer customer conversion killers!

Start using one of the 4 most affordable A/B testing tools to improve your customer experience  A/B testing is a simple process that will help you optimize the customer experience across your

Avangate Success Story – Jim McMahon, MajorGeeks

MajorGeeks is one of the most popular software sites online. Behind this very large toolbox for your PC, as they like to describe their business, are just two guys: Tim Tibbetts and Jim McMahon. Both

Cut the Fluff: How Marketers Got (Back) into the Software Revenue Business

Everybody knows fluffernutter sandwiches are delicious. And they’re where fluff belongs. For a long time, marketing teams struggled to measure and prove their value. Sometimes, this led to an over-r
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