About Author

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Marci Hansen

Marci Hansen is a co-founder and Chief Marketing Officer at SheerID, the leading eligibility verification service provider. Marci has over 15 years of marketing experience in the B2C, B2B, and non-profit worlds, and has been dubbed Guerilla Marketer of the Year by Brandweek magazine.

Check out her latest articles

Affiliates & Channel Sales
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6 minutes

The Anatomy of an Affiliate Program

An affiliate program is one marketing channel in a larger online marketing strategy. If an affiliate strategy is executed properly, the affiliate channel can become a viable new customer acquisition
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Uncategorized
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3 minutes

Partner Blogpost: Creating Customer Loyalty For Exclusive Target Markets

As companies and brands, we are all in the business of attracting new buyers, in hopes of turning them into loyal customers and ultimately reaping the benefits of customer lifetime value. While market
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Affiliates & Channel Sales
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3 minutes

Partner Blogpost: Running a Successful Affiliate Program

Affiliate marketing has been around for close to 20 years and is a well-established channel for driving new sales to a merchant’s site. But with advances in technology, consumer habits have changed
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