Rethink Commerce Blog

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3 minutes

SaaS Providers Upcoming Trends for 2016

In a recent study, International Data Corporation (IDC) predicted that cloud software would be a nearly $70 billion industry worldwide in 2015. IDC's study, published in July 2015 and entitled Cloud C
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4 minutes

5 Tips for Removing Friction in Your SaaS Selling

SaaS companies are particularly susceptible to the perils of friction in the sales process. Just as literal friction creates resistance and impedes velocity, sales friction involves obstacles to conve
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3 minutes

Partner Blogpost: Creating Customer Loyalty For Exclusive Target Markets

As companies and brands, we are all in the business of attracting new buyers, in hopes of turning them into loyal customers and ultimately reaping the benefits of customer lifetime value. While market
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3 minutes

Partner Blogpost: Running a Successful Affiliate Program

Affiliate marketing has been around for close to 20 years and is a well-established channel for driving new sales to a merchant’s site. But with advances in technology, consumer habits have changed
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3 minutes

Six SaaS Growth Hacks For Customer Renewals

As a SaaS manager, no one needs to tell you how important renewals are to your business’s growth. You know it's critical. However, knowing you need to reduce churn and putting in place an effective
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2 minutes

New pH Metric and the Balanced Landing Page – What’s Yours?

The pH value of a substance indicates how acidic or alkaline it is. The higher the pH, the more basic (or alkaline); the lower, the more acidic. We can think of landing pages and their conversion rate
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