Rethink Commerce Blog

Everything you need to know about commerce in one place

60 Minute Crash Course on Channel Management

The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes t

7 Tips for a Successful Affiliate Sales Channel

Affiliates Sales Channel Tips I finally got some time to study in detail the new AffStat Report 2009. It offers a comprehensive overview of the affiliate business and, from my point of view, it's some

How is the software channel coping with the crisis – Results

Software Channel Survey Results - download now! As you know, we've done a survey on how the crisis is impacting the channel distribution in the software industry. We've looked at the results and - alt

Increasing software conversions Part 2: Ask a few questions

This is part 2 of a 5-part series: How to convert more software trials to purchases. There are three camps about asking for contact info before a trial starts: A.  Ask for nothing - Maximize number o

Are you moving or sleeping?

So here you are, another ordinary day running your microISV. Pretty much like yesterday; not unlike tomorrow. You're doing what you've done, you're all nice and cozy in your daily routine. The problem

Vendor involvement – key element in motivating affiliates

What do affiliates mainly need? I think you'll agree with me that this is a question with many possible responses. But, as you will see, there's one thing it really matters to affiliates and that is t
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