Rethink Commerce Blog

Everything you need to know about commerce in one place

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How to Maximize Free Trial Conversion for Desktop Software

Trials are one of the top ways for desktop software companies to acquire new customers. Marketers are constantly seeking to improve trial conversion rates to grow their user base and reduce their CPA

Upcoming Ecommerce Trends: What SaaS Companies Need to Know

SaaS has been around a while, but it’s never been bigger: the SaaS market is expected to surpass $112 billion by 2019, while back in 2010 it was worth a mere $10 billion. How will this already massi

Industry Buzz – February 2017

Maximizing renewals, fighting churn and making freemium work for you. If any of these topics sound interesting, keep reading: in this month's industry buzz, we share some great content on how to keep

Industry Buzz – January 2017

Hi sellers! The first Industry Buzz of 2017 is here, packed with useful advice and trends for the software, payments and eCommerce industries. Trends like big data, connected cars, virtual reality, pr

Increasing Customer Lifetime Value for Software and SaaS Subscriptions

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value

The Science of Better Conversion

Our job at Conversion Sciences is to design web tests for companies; tests that tell us exactly what we want to know about a web page or shopping cart and nothing more. We agonize over the subtle thin
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