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Resources
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Resources
Rethink Commerce Blog
Everything you need to know about commerce in one place
- Explore by Topic
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How to Acquire Customers that Convert
This month, we’re partnering with Avangate for a webinar on optimizations to the customer journey, from impression to conversion. Software, SaaS and online service companies have their own set of un
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Optimize Or Die… Or, Just Read A Book
Optimization is a popular topic these days. People like to optimize everything from website conversion rates (will I get more sales if I change this call-to-action?) to calorie consumption (will I los
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Why Knowing Your LTV is Vital to Growing Your SaaS Company
Regardless of whether you are a new or experienced SaaS marketer, getting a handle on the metrics can be difficult business. As everyone in SaaS quickly learns, tracking success is much more complex t
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Three Ways to Reduce Cost of Sales For Your SaaS Business
Do you know how much you’re REALLY spending to acquire each new customer? No doubt you know the importance of bringing in new clients. It's the lifeblood of your business. However, there is a point
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The Evolution of Commerce Automation in B2BNation Interview
Raj Badarinath, the VP of Marketing and Growth Services at Avangate was a recent guest on the B2B Nation: Smarketing series.
In this episode he shares his thoughts on the past, present, and future o
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Retain Loyal Customers with these 3 SaaS Renewal Strategies
The SaaS customer journey is unique in that it doesn’t end with the purchase like it does for other business models.
For SaaS-based digital goods and services businesses, the purchase is just the be