Rethink Commerce Blog

Everything you need to know about commerce in one place

Sales & Marketing VP

Industry Buzz – July 2019

Hi, sellers! We’ve rounded up ten resources that will inspire you to improve your online business. Whether you choose to adopt a subscription model, to improve your marketing strategy, to change you

What Are Buyer Personas and How to Create Them

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer p

Make Your Business Customer-Centric – CommerceNOW ‘19 Part 1

On June 19 & 20, we proudly hosted our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Over 1,200 people register

Get Control Over Your Subscriptions – Quick Guide on Data Portability and ...

There’s a lot of talk in the industry about the proliferation of subscriptions – from software and music to movies and shaving blades. So much so that apparently 15% of online shoppers are enrolle

How to Make Your Website Lightning Fast (And Why That Matters)

 Since 2010, Google has included page speed among the most important signals determining a website’s search ranking. Page speed is the wait-time for your site to load that visitors have to endure.

Your Must-Read Books for this Summer

Summer is here! You know what that means: time to spend those long, lazy weekends with your nose in a book! Below are some of our recommendations for the next months for you to delve into. There's a l
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