Your goal as an eCommerce business is simple: sell a product online that delights your B2C and B2B customers. No matter how great your product is, you must present it in a way that helps your site vis

I recently had the pleasure of speaking at a webinar organized by our client and partner VWO on How to Optimize Your Checkout for International Markets, hosted by our friend Vipul  Bansal, Marketing

At 2Checkout, we’re constantly thinking about conversion rate optimization (CRO). We not only come up with new ways to improve conversion on our own site, we also build new ways for our customers t