Rethink Commerce Blog

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SaaS & Subscriptions

Conversion & Optimizations
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5 minutes

Turning the Tables on Churn – 7 Proven Strategies for Increasing Retention...

We get it. Customer acquisitions are sexy and absolutely necessary for a SaaS company just out of the gate, BUT relying on new customers to maintain rapid growth is unrealistic, especially once you cr
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eCommerce Strategies
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4 minutes

7 Ways to Make It Easier for Your Customers to Renew Subscriptions

Every marketer should know by now that retaining customers is more cost-effective than acquiring new ones. On average, it costs five times as much to attract a new customer than to keep an existing on
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eCommerce Strategies
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5 minutes

What is Acceptable Churn for SaaS Businesses?

In the world of B2B SaaS, more and more data is available on what type of churn, or recession rates, are average and what kinds of rates are "acceptable." It’s business 101 that finding a new subscr
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Global / Local Strategies & Payments
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6 minutes

Cool Start-up Interview Series: Zingtree

Recently, I had the pleasure of speaking with Bill Dettering, founder and CEO of Zingtree, a SaaS solution for building interactive decision trees, and Applian, a video downloader and screen recorder
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eCommerce Strategies
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3 minutes

What Is Negative Churn and Why It Matters for SaaS?

If you’re not familiar, the term negative churn sounds like something a SaaS company should avoid at all costs. And if you understand churn as the rate at which you lose current customers, you could
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