Rethink Commerce Blog

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Avangate – Top eCommerce Provider according to Survey

You know that we don't like to brag about how the Avangate eCommerce platform is the best in the Universe ;) , but a recent survey of eCommerce providers for software vendors shows that, well... we ar

What Does it Take to Sell Through Affiliates?

Part Two – PAD Files This is the second part of a series of blog posts about making the affiliate sales channel bring revenue to software vendors. In the first post I focused on the importance of th

Software Industry Conference 2009 – the 19th Edition

Software Industry Conference - Avangate bears As you probably know, Avangate attended, sponsored and presented at the 19th edition of  SIC for the fourth time this year. I was there with my colleague

Affiliate Marketing Tips from Geno Prussakov

Geno Prussakov Founder of AM Navigator LLC I recently had the pleasure to interview Geno Prussakov, one of the most important voices in affiliate marketing, founder at AM Navigator LLC. He has been in

What Does it Take to Sell through Affiliates? Part One – Affiliates Info P...

Lots of software vendors ask themselves this question and, unfortunately, I've seen cases when the conclusion they reach is that "affiliate marketing doesn't work" or as Joel Spolsky says, in his case

7 Tips for a Successful Affiliate Sales Channel

Affiliates Sales Channel Tips I finally got some time to study in detail the new AffStat Report 2009. It offers a comprehensive overview of the affiliate business and, from my point of view, it's some
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