Rethink Commerce Blog

Everything you need to know about commerce in one place

Growth Strategies

How to Choose the Right eCommerce Business Model

Introduction eCommerce can be a quick and easy way to do business. It involves selling online via either marketplaces that connect buyers and sellers or standalone websites, using various payment meth

5 Customer Success KPIs That Actually Make a Difference

Customer success is arguably the most important factor in the success of your business, and so it’s also the most important metric you can measure. Most SaaS companies, and in fact most successful c

How to Optimize and Use Online Marketing Campaigns for Success in 2020 – Comm...

This past June, 2Checkout was the proud host of our fourth CommerceNOW 2020 online event, bringing together some of the greatest minds in eCommerce, digital marketing, conversion rate optimization, cu

How to Nurture and Retain Leads Through Interactive Content

There’s a lot that goes into making a business successful. And a big part of it is converting leads into customers. Yes, the journey of converting them has to be strategic. But it doesn’t have to

Online Businesses Plan to Innovate, and Improve Their Offerings to Offset COVID-...

Doing business in a time of uncertainty can be daunting; economic uncertainties lead to consumer behavior changes. During the Great Recession of 2008 we saw people switching to cheaper products. The B

Steps to a Perfectly Written eCommerce Business Plan 

Given the current context, having a digital presence is more important than ever. Although there has been a drastic shift in people’s spending habits, consumers and businesses are still buying more
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