Rethink Commerce Blog

Everything you need to know about commerce in one place
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Growth Strategies

B2B Commerce
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8 minutes

10 Effective Video Ideas for Any B2B Business (with Tips and Examples)

Video is a must for brands. It’s everywhere. From social media to YouTube, the world can’t get enough of video, and that includes B2B buyers. 73% of marketers say video has positively impacted mar
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Affiliates & Channel Sales
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3 minutes

How SysTools Software Has Created a Successful Affiliate Marketing Program

Interview with Chirag Arora, Marketing Manager at SysTools   Thank you, Chirag, for taking the time for this interview. The company you represent, SysTools Software, has been working with us for
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eCommerce Strategies
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13 minutes

How to Choose the Right eCommerce Business Model

Introduction eCommerce can be a quick and easy way to do business. It involves selling online via either marketplaces that connect buyers and sellers or standalone websites, using various payment meth
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SaaS & Subscriptions
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8 minutes

5 Customer Success KPIs That Actually Make a Difference

Customer success is arguably the most important factor in the success of your business, and so it’s also the most important metric you can measure. Most SaaS companies, and in fact most successful c
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eCommerce Strategies
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5 minutes

How to Optimize and Use Online Marketing Campaigns for Success in 2020 – Comm...

This past June, 2Checkout was the proud host of our fourth CommerceNOW 2020 online event, bringing together some of the greatest minds in eCommerce, digital marketing, conversion rate optimization, cu
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eCommerce Strategies
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7 minutes

How to Nurture and Retain Leads Through Interactive Content

There’s a lot that goes into making a business successful. And a big part of it is converting leads into customers. Yes, the journey of converting them has to be strategic. But it doesn’t have to
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