Rethink Commerce Blog

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Conversion & Optimizations

eCommerce Strategies
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11 minutes

Customer Advocacy and How to Incorporate it in Your eCommerce Strategy

Imagine for a moment that your company could stop hiring expensive sales reps and start employing people to market your brand for free. Sounds crazy, right? But not only is it possible, these people a
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eCommerce Strategies
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6 minutes

Reshape Your Approach to Leads: Identify Your ICP and Build a Lead Scoring Model...

Who is your ideal customer? Today, most businesses know who they are targeting and may even develop detailed profiles of the customer types they market to (also known as customer personas). But are th
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eCommerce Strategies
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7 minutes

How To Optimize Your Authorization Rates and Collect More Revenue

2022 is shaping up to be the year businesses excel with digital platforms. If they fail to adapt to the digital model, they risk missing out on the plentiful profits available. In fact, one survey rep
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eCommerce Strategies
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7 minutes

7 Ways Online Retailers Can Reduce Return Rates

Approximately 1 out of 3 products bought online will be returned, according to sources cited in a WAAM Medium article. Some industries see higher returns, like fashion, but brick-and-mortar retailers
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eCommerce Strategies
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3 minutes

How to Optimize Content on eCommerce Product Pages to Drive More Traffic

One of our recent webinars began with an astonishing statistic: It’s recently been predicted that by 2040, around 95% of all purchases will be made via eCommerce, and it’s likely the pandemic has
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Affiliates & Channel Sales
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4 minutes

Affiliate Marketing: What Is it and How Can it Benefit My Business?

Affiliate marketing can be incredibly rewarding for businesses selling digital goods worldwide. It allows those merchants to showcase their products while targeting specific markets, increasing traffi
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