Rethink Commerce Blog

Everything you need to know about commerce in one place

B2B Commerce

Understanding and Optimizing the B2B Buyer Journey

In 2021, B2B software customers don’t need to and don’t want to talk to your sales team just to learn about your company and products or to compare pricing or features. They can access all of this

Build a Qualified B2B Sales Pipeline Using the Right Channels

An essential piece of sales success is attracting the qualified lead: the customer who has the need and financial capacity to buy your product or service. Drawing in and ultimately converting this kin

The State of B2B Digital Commerce in 2020 and Beyond 

It’s no secret that the global B2B eCommerce market is six times bigger than B2C, and that a significant double-digit growth is expected for B2B eCommerce in upcoming years: a CAGR of 17

How to Deliver Customer-Centric Experiences in B2B eCommerce – Live Panel Wra...

We recently hosted a live online discussion with industry experts from B2B eCommerce: Andy Hoar, CEO of Paradigm B2B, Andy Culligan, CEO of Leadfeeder, and Kate Sheridan, Senior Manager of B2B Commerc

Avoid Lead Purgatory by Using Self-Service Commerce for Your B2B Sales

Software buyers have changed, but the sales process they experience doesn’t yet match For decades, software companies have approached business-to-business (B2B) sales mostly by building direct sa

How to Benefit From Going Digital With B2B Payment Process

Online shopping is ubiquitous today—nearly 96% of Americans make at least one online purchase each year, and $4.1 trillion in digital transactions were made in 2019. Digital payments in the B2C sect
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.