Rethink Commerce Blog

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Sales & Marketing VP

eCommerce Strategies
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8 minutes

How to Use a Subscription Model to Sell Physical Goods

Though more and more companies are recognizing the importance and power of subscription models, selling physical goods through this model can be challenging. It’s worth remembering, however, that it
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B2B Commerce
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8 minutes

10 Effective Video Ideas for Any B2B Business (with Tips and Examples)

Video is a must for brands. It’s everywhere. From social media to YouTube, the world can’t get enough of video, and that includes B2B buyers. 73% of marketers say video has positively impacted mar
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Affiliates & Channel Sales
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3 minutes

How SysTools Software Has Created a Successful Affiliate Marketing Program

Interview with Chirag Arora, Marketing Manager at SysTools   Thank you, Chirag, for taking the time for this interview. The company you represent, SysTools Software, has been working with us for
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SaaS & Subscriptions
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8 minutes

5 Customer Success KPIs That Actually Make a Difference

Customer success is arguably the most important factor in the success of your business, and so it’s also the most important metric you can measure. Most SaaS companies, and in fact most successful c
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2Checkout Updates
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2 minutes

Privacy Shield Invalidated: 2Checkout Cross-Border Data Flows Remain Compliant

On July 16, 2020, the CJEU invalidated the EU-US Privacy Shield agreement (which was adopted in 2016 by the European Commission following the invalidation of the "Safe Harbor") in an effort to make t
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eCommerce Strategies
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5 minutes

How to Optimize and Use Online Marketing Campaigns for Success in 2020 – Comm...

This past June, 2Checkout was the proud host of our fourth CommerceNOW 2020 online event, bringing together some of the greatest minds in eCommerce, digital marketing, conversion rate optimization, cu
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