Rethink Commerce Blog

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eCommerce Strategies

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8 minutes

What Are Buyer Personas and How to Create Them

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer p
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4 minutes

Give Me 5 Tips for Choosing the Right Digital Commerce Platform

Welcome back to our Give me 5! series, where we share 5 useful eCommerce tips that will help improve your strategies and get you on the road to success.   In this episode, we’re going to focus
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4 minutes

Make Your Business Customer-Centric – CommerceNOW ‘19 Part 1

On June 19 & 20, we proudly hosted our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Over 1,200 people register
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1 minute

How to Grow Your Digital Commerce Expertise for Free at CommerceNOW ’19

Are you interested in the latest insights and actionable strategies and tactics that can drive your online business forward? On June 19-20 you’ll have the chance to discover them live at the largest
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3 minutes

Make the Most of Your SaaStr Europa 2019 Adventure

We’re just a few days away from SaaStr Europa 2019, and we couldn’t be more excited! The 2Checkout team attended this year’s SaaStr Annual, as well, and loved it! We had lots of productive conve
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2 minutes

Industry Buzz – May 2019

Hi, sellers! It’s time for some more of our favorite resources that will give you tips and insights on how to achieve long-term growth for your digital business.
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