Rethink Commerce Blog

Everything you need to know about commerce in one place

B2B Commerce

How to Deliver Customer-Centric Experiences in B2B eCommerce – Live Panel Wra...

We recently hosted a live online discussion with industry experts from B2B eCommerce: Andy Hoar, CEO of Paradigm B2B, Andy Culligan, CEO of Leadfeeder, and Kate Sheridan, Senior Manager of B2B Commerc

How to Solve the New Channel Conflict in B2B Sales

One of the givens of B2B is that customers demand a frictionless, consistent, and flexible buying experience. In the current changing landscape dominated by the COVID-19 pandemic, one of the correspon

Avoid Lead Purgatory by Using Self-Service Commerce for Your B2B Sales

Software buyers have changed, but the sales process they experience doesn’t yet match For decades, software companies have approached business-to-business (B2B) sales mostly by building direct sa

How to Benefit From Going Digital With B2B Payment Process

Online shopping is ubiquitous today—nearly 96% of Americans make at least one online purchase each year, and $4.1 trillion in digital transactions were made in 2019. Digital payments in the B2C sect

How to Grow B2B Revenue by Managing the New Channel Sales Conflict

Looking at the B2B landscape, it’s clear that it undergoes a massive change from offline to online, with a matching shift in how buyers engage with merchants. The COVID pandemic has accelerated that

10 Effective Video Ideas for Any B2B Business (with Tips and Examples)

Video is a must for brands. It’s everywhere. From social media to YouTube, the world can’t get enough of video, and that includes B2B buyers. 73% of marketers say video has positively impacted mar
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.