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Valentina Voinea

Digital Marketing Content Writer at 2Checkout (now Verifone)

Check out her latest articles

B2B Commerce
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9 minutes

How Personalization Can Amplify Your B2B Company

The journey of today’s buyer is more complex than ever, and personalization has become a critical game-changer as businesses strive to connect with their target audience in more meaningful ways. B2B
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eCommerce Strategies
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7 minutes

Rising Above the Noise: Content Marketing Strategies for 2024

Struggling to be heard in today's noisy online world? In 2024, businesses find themselves at a crossroads—a convergence of abundant opportunities and formidable challenges. The digital landscape is
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eCommerce Strategies
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6 minutes

Personalization, Sustainability, and More: Subscribers’ Wishlist for 2024

Today's consumers are not just looking for products and services; they seek experiences tailored to their unique needs and values. Personalization is the future (and the present) of marketing. Sustain
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B2B Commerce
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6 minutes

How To Operationalize Customer Value to Maximize Product Growth

In this post, we distill insights from our recent webinar featuring Claire Suellentrop, a seasoned marketing expert and co-founder of Forget the Funnel. With over 13 years of industry experience, Clai
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2Checkout Updates
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7 minutes

Most Popular 2Checkout (now Verifone) Content of 2023

As 2023 is making room for the new year, we’re looking back at the content highlights of the teams here at 2Checkout that have published these last 12 months to support merchants’ scaling objectiv
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B2B Commerce
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6 minutes

Mastering Recurring Revenue: 10 Tips for Reducing Churn

The superpower benefits of recurring revenue for an eCommerce business are easy to understand: reliable and predictable cash flow; loyal customers; and freedom to focus on innovation and business grow
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