Rethink Commerce Blog

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B2B Commerce

B2B Commerce
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7 minutes

How to Close The Gap Between Sales-Assisted and Self-Service

B2B eCommerce has seen dramatic growth over the years. If you want to connect with the modern B2B buyer, the right eCommerce strategy is just the thing to put you ahead of the competition. But while e
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B2B Commerce
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10 minutes

5 Lessons B2B Companies Can Learn from Consumer Markets

Of the many changes that the pandemic has brought to the global economy, it could well be that the expanded B2B marketplace is the most consequential. During the pandemic, many firms moved their opera
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B2B Commerce
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3 minutes

It’s Time to Develop Your B2B Social Selling Strategy

You might love scrolling through your Twitter feed to get the latest news or checking out old friends’ new cat pics on Facebook. But are you making the most of social media for your business?  
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B2B Commerce
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6 minutes

Understanding and Optimizing the B2B Buyer Journey

In 2021, B2B software customers don’t need to and don’t want to talk to your sales team just to learn about your company and products or to compare pricing or features. They can access all of this
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B2B Commerce
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14 minutes

Build a Qualified B2B Sales Pipeline Using the Right Channels

An essential piece of sales success is attracting the qualified lead: the customer who has the need and financial capacity to buy your product or service. Drawing in and ultimately converting this kin
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B2B Commerce
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3 minutes

The State of B2B Digital Commerce in 2020 and Beyond 

It’s no secret that the global B2B eCommerce market is six times bigger than B2C, and that a significant double-digit growth is expected for B2B eCommerce in upcoming years: a CAGR of 17
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