About Author

CMO/SVP, Marketing and Products
Michael Ni brings over 20 years of experience as a marketing and product executive in bringing successful innovation-driven businesses to market - from start-up to fortune 500 companies.

Michael’s business experience spans across software, telecommunications, consumer packaged goods and digital media.

Michael received an MBA from Harvard Business School, an MS from Stanford University and a BS in Mechanical Engineering/Robotics from Massachusetts Institute of Technology.

Check out his latest articles

B2B and B2C are Dead, Long Live B2i

New technologies are changing how we develop and deliver software, making these processes more agile and responsive. But what about buying? The same technology advances have combined to place power in

Give Your Sales A Fresh Boost – Transact at Every Touchpoint with the Avan...

We are all looking to enhance customer experience, engage with clients in the context of their usage, where and how they want to interact. How do you bring commerce into the equation? How can you enga

A Kick in the Teeth to Channel Critics?

At least ChannelBiz boldly commented along these lines – pointing to research that proves channel critics wrong – in any case, those who have longed for the day when resellers are cut out of the e

Commerce Your Way Into Your Customers’ Hearts

No, we’re not trying to jump the Valentine’s Day bandwagon and slap a heart atop talk about software and SaaS – although we do love the space and our role in it.  What we did want to share was

Software and SaaS Sales in 2013: Our Expectations and Predictions

As we leave 2012 behind, we cannot help thinking that the term CRM recently celebrated its 30th birthday! Despite its age, Customer Relationship Management couldn’t be a more current issue. As the b

The Channel Never Stays Still

We’ve been talking a lot lately about the sales channel and how its role keeps evolving, particularly given the shift to the cloud and subscription-based software sales. We recently noticed that Mic
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