About Author

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Claudiu Murariu

Digital Analyst Consultant
Claudiu Murariu is co-founder and lead analyst at InnerTrends, a company that helps SaaS companies increase customer engagement by exposing behavioral patterns that lead to conversion or churn.

Claudiu has more than 10 years’ experience as a digital analyst consultant for enterprise-level companies and large SMBs, including Orange, Samsung, Telekom, Intel, and Bitdefender, as well as many SaaS startups. His specialties are growth analytics, business intelligence, web analytics, data driven marketing automation. Claudiu is an online optimization enthusiast who is always on the lookout for new tools, discovering fresh angles that help further a company’s growth. His key strength is using data to find growth opportunities.


You can find him on:

  1. twitter Twitter
  2. Quora Quora

Check out his latest articles

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3 minutes

3 factors that have impact on Conversion Rate

For the last couple of months there has been a frenzy here in our web marketing department about A/B testing and Conversion Rates. Why the frenzy? Basically because all elements came into place: we de
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4 minutes

Shopper Trust & Conversion Rates

During a research on shopping cart conversion rates I did the last couple of weeks, I found websites with 0,4% funnel conversion rates and others with completion rates up to 70%. I never expected to f
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3 minutes

How to track downloaders?

To be honest more and more software vendors our company works with don't track downloads and, what is more exciting, "downloaders". So, I went to my favorites dev geeks in our team, Alex and Serban, a
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2 minutes

Twitter + Analytics = Love

Most of you are already accustomed with URL address shortening services. You know, those websites which make your URLs short and ugly so you can post them on Twitter, Facebook or just send them to a f
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6 minutes

Measuring the Real Value of Social Networks: Facebook, Twitter, LinkedIn… ...

The other week, Brian Clifton wrote a very neat article on his well-known blog about tracking social networks by using filters. The data I got from the implementations he recommended in that article m
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5 minutes

10 things you (probably) didn’t know about your visitors – First One...

One of the favorite’s expressions between us, analytics ninja wannabees, is "Actionable Data". Yes, we like this phrase a lot and we use it every time we have the occasion. It gives meaning to our w
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