About Author

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Claudiu Murariu

Digital Analyst Consultant
Claudiu Murariu is co-founder and lead analyst at InnerTrends, a company that helps SaaS companies increase customer engagement by exposing behavioral patterns that lead to conversion or churn.

Claudiu has more than 10 years’ experience as a digital analyst consultant for enterprise-level companies and large SMBs, including Orange, Samsung, Telekom, Intel, and Bitdefender, as well as many SaaS startups. His specialties are growth analytics, business intelligence, web analytics, data driven marketing automation. Claudiu is an online optimization enthusiast who is always on the lookout for new tools, discovering fresh angles that help further a company’s growth. His key strength is using data to find growth opportunities.


You can find him on:

  1. twitter Twitter
  2. Quora Quora

Check out his latest articles

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3 minutes

How to track downloaders?

To be honest more and more software vendors our company works with don't track downloads and, what is more exciting, "downloaders". So, I went to my favorites dev geeks in our team, Alex and Serban, a
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2 minutes

Twitter + Analytics = Love

Most of you are already accustomed with URL address shortening services. You know, those websites which make your URLs short and ugly so you can post them on Twitter, Facebook or just send them to a f
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5 minutes

10 things you (probably) didn’t know about your visitors – First One...

One of the favorite’s expressions between us, analytics ninja wannabees, is "Actionable Data". Yes, we like this phrase a lot and we use it every time we have the occasion. It gives meaning to our w
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2Checkout Updates
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5 minutes

Firefox for Web Marketing Ninjas

I am writing this article for at least 75% of you, who, according to our tracking tools, are using Firefox to read this blog. The chances are that your Firefox browser is not "naked", as dressing it u
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2 minutes

4 Tools to Get More from your Google Analytics

Google Analytics is a great tool, but when you use it frequently, it shows some glitches. Having many profiles, trying to access certain type of data can be sometimes pretty difficult. Here are 4 scri
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