While over 50% of software sales still sold through channels, traditional channel partners are diminishing and alternative e-channels are proliferating. This means on the one hand increased pressure on the traditional sales channels, putting more emphasis on results and partner loyalty and channel control – this translated into increasing pressure upon channel sales professionals.
Transformation is also at the customer level
- What changes are happening in software distribution & delivery
- What implications these changes have for what resellers and partners need from software vendors
- Key drivers to enabling channels to manage customers across the entire software lifecycle
- How other peers from software companies manage the channel
Attend the Avangate webinar to get answers
You can learn the above and get insight into software distribution from Tim Harmon, Principal Analyst at Forrester Research, Inc. and Calin Udrea, Marketing Director at Lavasoft, makers of Ad-Aware, by attending a webinar organized by Avangate:
When: Thursday, May 10, 2012 – 10:00 am – 11:00 am PDT
Who should attend: Executives from Marketing and Sales, eCommerce, Channel Managers
