Posts Tagged ‘channel sales’

3 Hidden Benefits of Self-Service

We’ve learned why online self-service is the answer to the modern software sales dilemma. Providing self-service tools helps empower modern software buyers to make independent decisions about what t

A Kick in the Teeth to Channel Critics?

At least ChannelBiz boldly commented along these lines – pointing to research that proves channel critics wrong – in any case, those who have longed for the day when resellers are cut out of the e

The Channel Never Stays Still

We’ve been talking a lot lately about the sales channel and how its role keeps evolving, particularly given the shift to the cloud and subscription-based software sales. We recently noticed that Mic

Changing an Industry – One Subscription at a Time

Last week we had a conversation with Peter Cohan from Forbes about how Avangate is changing the way software is being sold. We’re long past the times when customers went to physical stores to purcha

Business of Software: How Vendors Can Leverage the Change in Software Distributi...

Indirect channels are clearly changing While over 50% of software sales still sold through channels, traditional channel partners are diminishing and alternative e-channels are proliferating. Thi

Partner Relationship Management: Channeling Better Sales Results

Indirect sales channels have always been attractive to companies seeking to augment their sales force, increase market share, remain competitive, and keep in-house employees focused on product develop
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