Posts Tagged ‘CRO’

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New pH Metric and the Balanced Landing Page – What’s Yours?

The pH value of a substance indicates how acidic or alkaline it is. The higher the pH, the more basic (or alkaline); the lower, the more acidic. We can think of landing pages and their conversion rate
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Trust No One? How Building Trust Can Increase Your Conversion Rate

The Internet was new and scary when Agent Fox Mulder popularized the phrase Trust no one during The X-Files’ heyday, but even today plenty of consumers are still hesitant to put their trust in websi
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SaaS Case Study: Improving Conversions by 12% with Fewer Form Fields

"Less is more", the old adage goes, and we've confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased con
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Recapturing Lost Revenue from Abandoned Carts

Did you know that more than $4 trillion in goods were left in shopping carts last year alone? Abandonment rates vary by industry, with Software at 70%. Tweet
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Industry Buzz – May 2015

Hi sellers, To give you a little summer reading, we’ve compiled articles we've been reading for the marketer and eCommerce nerd in you - mobile round-up, making money in financial services to the ev
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Best Practices for Increasing Trial Conversion Rates

Offering free downloads or trial subscriptions is a proven strategy to acquire new customers. They get to try your product before they commit, and you get a qualified lead that you now must convert. T
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