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Resources
Rethink Commerce Blog
Everything you need to know about commerce in one place
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Changing an Industry – One Subscription at a Time
Last week we had a conversation with Peter Cohan from Forbes about how Avangate is changing the way software is being sold. We’re long past the times when customers went to physical stores to purcha
3 Custom Optimization Tips for Your Shopping Cart
Shopping cart optimization can result in easily measurable, lucrative results, mainly because:
there is clear buying intent for the users that get to the shopping cart;
the goal of the optimization
6 Tips to Activate Stagnant Affiliates
There isn't a single merchant on this world selling through affiliate programs that hasn't got idle affiliates. These are affiliates that are not active, meaning that they don't generate any sales or,
5 Ideas for Productive Affiliate Campaigns (part 2)
In the first part of this series we spoke then about promoting software to your customers on a try-before-you-buy model, converting the customers from your website and sending newsletters to your audi
Business of Software: How Vendors Can Leverage the Change in Software Distributi...
Indirect channels are clearly changing
While over 50% of software sales still sold through channels, traditional channel partners are diminishing and alternative e-channels are proliferating. Thi
3 Reasons why Shopping Cart Custom Domains Will Mean the End of Your Web Analyti...
After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors.