About Author

President & CEO
Carl Theobald is a seasoned technology executive with a proven track record of building high-performance organizations and bringing world-class products and services to market.

Throughout his career, Carl has also helped to build multiple venture-backed companies, including RubiconSoft, a company he co-founded to provide better visibility into demand for the manufacturing industry.

Carl received an MS in Engineering-Economic Systems from Stanford University and a BS in Electrical Engineering from Princeton University, where he graduated Summa Cum Laude. Carl is passionate about playing the piano and music composition, receiving the “Most Outstanding Musician Award” from the New England Conservatory.

Check out his latest articles

Avangate’s Vision of Customer Centric Commerce Gets A Major Investment From Fr...

I’m thrilled to announce we have just closed a very strategic transaction with Francisco Partners. With this transaction, Francisco is acquiring Avangate and investing additional capital to further

Redefining Vendor-Partner-Customer Relationships across Sales Channels

Software as a service is shifting the software industry away from upfront implementation models and toward ongoing subscription models. With this shift comes a need to develop ongoing, rather than tra

2011 Was a Great Year. 2012 Will be Even Better.

2011 – A year of tremendous expansion in how we serve our Software and SaaS customers When I end a year, I like to take a moment to step back and appreciate what we accomplished.  2011 has been an

Any Channel. Any Model. The Wave is Coming.

Today around 30 percent of all software is distributed online and predictions are that it will account for 70 percent of all software sold in 2 - 3 years. Clearly, the cloud has changed virtually ever
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