Rethink Commerce Blog

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3 minutes

How to Acquire Customers that Convert

This month, we’re partnering with Avangate for a webinar on optimizations to the customer journey, from impression to conversion. Software, SaaS and online service companies have their own set of un
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3 minutes

Avangate removes support for TLS 1.0

May 10, 2016 update: The changes that were scheduled on May 1st were initially applied on May 3rd then reversed, as there were still a number of vendor applications who were not properly patched to su
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2 minutes

Optimize Or Die… Or, Just Read A Book

Optimization is a popular topic these days. People like to optimize everything from website conversion rates (will I get more sales if I change this call-to-action?) to calorie consumption (will I los
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3 minutes

Why Knowing Your LTV is Vital to Growing Your SaaS Company

Regardless of whether you are a new or experienced SaaS marketer, getting a handle on the metrics can be difficult business. As everyone in SaaS quickly learns, tracking success is much more complex t
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4 minutes

Three Ways to Reduce Cost of Sales For Your SaaS Business

Do you know how much you’re REALLY spending to acquire each new customer? No doubt you know the importance of bringing in new clients. It's the lifeblood of your business. However, there is a point
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Affiliate Best Practices: Managing Your Email Account

Email marketing isn’t going anywhere, and, in 2016, it will remain one of the leading digital marketing channels Tweet. Over one-third of the worldwide population will be using email by the end of 2
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