Rethink Commerce Blog

Everything you need to know about commerce in one place

Vendor involvement – key element in motivating affiliates

What do affiliates mainly need? I think you'll agree with me that this is a question with many possible responses. But, as you will see, there's one thing it really matters to affiliates and that is t

Increasing software conversions Part 1: Auto-open after installation

This is part 1 of a 5-part series: How to convert more software trials to purchases. I was the second software developer at Photodex in the '90s.  We made CompuPic, the fastest thumbnailing image bro

Five tested ways to convert more software trials to purchases

What if I told you that five changes to your software could increase revenue 25-50%? It's possible because of two facts: most trials don't convert, and you're too close to your software to see its obv

Software Piracy – A Business Development Indicator?

In May 2009, IDC and Business Software Alliance released their sixth annual global software piracy study. It's a useful insight that offers interesting data about the business development opportunitie

New Sales Channel in Europe: Intel® Business Exchange Software Store

The Intel® Business Exchange Software Store in Europe has just been launched, bringing a new sales channel for selling software to European countries – with localized sites for the UK, Germany,  a

Incentives for affiliates joining your program

As I mentioned in my last post on how to recruit software affiliates, an important part of the recruiting process is the reason you give them to join your program. It may very well be a successful pro
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