Rethink Commerce Blog

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4 minutes

10 Steps to a Successful Business Networking Event

Picture taken during the "Casual Drinks with Avangate" Business Networking Event. I am sure that many of you participated to a wide range of events and noticed some good or bad practices.  I have rec
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Getting attention for your startup

What's the one thing your startup needs more than great code, a killer marketing message or a compelling offer? Attention. Without attention, no one will know your startup has created the must-have we
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2 minutes

Twitter + Analytics = Love

Most of you are already accustomed with URL address shortening services. You know, those websites which make your URLs short and ugly so you can post them on Twitter, Facebook or just send them to a f
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2 minutes

Interruption Marketing: Rumors of its Death have been Greatly Exaggerated

This is a guest post by Neil Davidson Walking round Times Square last week, its 23-story billboards reminded me of the extravagant uselessness of peacock tails. It's an advertising arms race for our a
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Squeeze the soul out of your images and offer it as a tribute to Google

How to optimize website images from a SEO perspective. Product images, screenshots, your beautiful team members, catchy images for your website content, corporate images, logos, icons, you name it –
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3 minutes

Why you Should Get on the Twitter Train?

Right around this time of year, you're going to start seeing Predictions for 2009. Let me post mine: 2009 is the year you as the CEO of your microISV, startup or ISV get on Twitter. For those of you w
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