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4 minutes

5 Tools to Boost Software Sales in 2011

Both 2010 and 2011 have been called Year of Conversion Rate Optimization. And there certainly isn’t any mistake in that, given the burst of both knowledge and tools out there on the topic. And the
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1 minute

Shareware: Mission Complete

Back in 1987, a group of independent software professionals created the Association of Shareware Professionals (ASP), with the mission of promoting the shareware marketing model and achieve a standard
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2 minutes

Over the rivers and through the woods, to China Valley we go

Unless you've been on holiday these past weeks, I'm sure you know by now that we are off to China again. Yep, we loved it so much last time and the feedback was so good, that we've decided to re-visit
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3 minutes

Ada Lovelace Day – Interview with Movavi’s Natalie Khudyakova

Today the world celebrates Ada Lovelace Day (ALD), an international day of blogging to draw attention to women excelling in technology. Ada Lovelace is often referred to as the worlds' first programme
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4 minutes

Meet me at the corner of Product and Market – or else!

It's got to be the single-most asked question in the software business world. Beginning startups - both rolling in VC hay and bootstrapping - ask it. Existing software companies, as they get whacked a
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New Year – New Google Realities

When William Gibson said "The future is here. It's just not evenly distributed yet", he could have been talking about how Google is reinventing its search results right now and incidentally altering t
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