Rethink Commerce Blog

Everything you need to know about commerce in one place

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Savings on Both Sides: Vendor and Client Perspectives on the Financial Advantage...

As new trends transform the software industry, it can be hard to stay on top of changing technologies, much less their impact on company finances. While software-as-a-service (SaaS) is often seen as a

Mind the Gap: What James Bond Can Teach Us About Software Sales

We saw in the last post that sales process that are stuck in the past hinder organizations from reaching buyers, but we didn’t go into one of the real downsides of old-school sales processes: they s

Is Your Software Sales Process Stuck in the 80s?

Despite all our advances, a lot of companies are still selling software like it’s 1985. While they may not have acid wash jeans and fade haircuts to match their software approach, they are using old

When should I upgrade to Universal Analytics – and how does it work?

Customers often ask me: When should I install the Universal Analytics code?  I always reply with the same question: Why do you think you need it? They usually shrug their shoulders and look at me for

Conquer customer conversion killers!

Start using one of the 4 most affordable A/B testing tools to improve your customer experience  A/B testing is a simple process that will help you optimize the customer experience across your

Cut the Fluff: How Marketers Got (Back) into the Software Revenue Business

Everybody knows fluffernutter sandwiches are delicious. And they’re where fluff belongs. For a long time, marketing teams struggled to measure and prove their value. Sometimes, this led to an over-r
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