Rethink Commerce Blog

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Conversion & Optimizations
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3 minutes

Optimize Onboarding with the “Bowling Alley Framework” to Boost Recurring Re...

Many online businesses think that the sales process ends when the customer signs on the dotted line, but it’s increasingly clear that strategic onboarding of those new users is just as vital when it
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eCommerce Strategies
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4 minutes

Customer Training: Why You Should Create an Academy for Your Customers

Grab your favorite pasta sauce and look on its back label—there’s always a recipe for an awesome dish. They don’t just sell you a product, they teach you how to use it. This is the purpose of a
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eCommerce Strategies
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3 minutes

Industry Buzz – September 2019

Hi, sellers! This month’s Industry Buzz comes to your aid with some optimization ideas. Whether it’s customer onboarding, reducing customer churn, nurturing B2B leads, or selling internationally,
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eCommerce Strategies
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3 minutes

Get a Glimpse at Global Online Shopper Behavior

From how often shoppers make online purchases to how they prefer to get information and what they pay most attention to, there’s a whole lot that businesses need to know about online shoppers in ord
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B2B Commerce
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4 minutes

The B2B eCommerce Opportunity and Growth Beyond Agile – CommerceNow ’19 ...

If you’ve heard it once, you’ve heard it a million times: marketing is all about the customer. Unfortunately, that maxim can be easy to forget when you’re bogged down in the day-to-day of implem
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eCommerce Strategies
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9 minutes

The Impact of PSD2 and SCA: Ordering Flows and Exemptions

We introduced readers to the Payment Services Directive 2 (PSD2) and Strong Customer Authentication (SCA), 3D Secure 1 (3DS1) and 3D Secure 2 (3DS2) in a previous blog post - What is PSD2 and What Doe
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