Rethink Commerce Blog

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Affiliates & Channel Sales

What Does it Take to Sell through Affiliates? Part One – Affiliates Info P...

Lots of software vendors ask themselves this question and, unfortunately, I've seen cases when the conclusion they reach is that "affiliate marketing doesn't work" or as Joel Spolsky says, in his case

7 Tips for a Successful Affiliate Sales Channel

Affiliates Sales Channel Tips I finally got some time to study in detail the new AffStat Report 2009. It offers a comprehensive overview of the affiliate business and, from my point of view, it's some

Vendor involvement – key element in motivating affiliates

What do affiliates mainly need? I think you'll agree with me that this is a question with many possible responses. But, as you will see, there's one thing it really matters to affiliates and that is

New Sales Channel in Europe: Intel® Business Exchange Software Store

The Intel® Business Exchange Software Store in Europe has just been launched, bringing a new sales channel for selling software to European countries – with localized sites for the UK, Germany,  a

Incentives for affiliates joining your program

As I mentioned in my last post on how to recruit software affiliates, an important part of the recruiting process is the reason you give them to join your program. It may very well be a successful pro

How to Recruit New Software Affiliates

OK, so you have the software products to sell and you want to extend your sales force with minimal costs. Using affiliates is a perfect solution, but where do you find them? This is the first challeng
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