Rethink Commerce Blog

Every marketer should know by now that retaining customers is more cost-effective than acquiring new ones. On average, it costs five times as much to attract a new customer than to keep an existing on

In the world of B2B SaaS, more and more data is available on what type of churn, or recession rates, are average and what kinds of rates are "acceptable." It’s business 101 that finding a new subscr