About Author

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Cosmin Deftu

Technical Writer
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Check out his latest articles

eCommerce Strategies
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3 minutes

Using Technology to Unlock a Great Global Customer Experience

Localizing your digital business for global commerce is unavoidably complex, but it doesn’t have to feel impossible. There are many tools, technologies and proven best practices out there to help yo
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eCommerce Strategies
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4 minutes

3 Simple Steps to Localizing Your Website

Konnichiwa. Willkommen. Hello. Do you know what greeting to serve up to your website users? If you’re not speaking their language, you may be missing out on a considerable amount of sales.
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eCommerce Strategies
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3 minutes

Five Things to Consider When Localizing Your Payment Process

No matter what you’re selling, there’s probably an opportunity for you to sell it in a new market. To make the most of your opportunity to grow your business by selling in a specific region or cou
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Conversion & Optimizations
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5 minutes

Turning the Tables on Churn – 7 Proven Strategies for Increasing Retention...

We get it. Customer acquisitions are sexy and absolutely necessary for a SaaS company just out of the gate, BUT relying on new customers to maintain rapid growth is unrealistic, especially once you cr
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