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5 minutes

Unveiling GA4’s Power: How to Effectively Audit Your Content

With the ever-changing digital world, advanced analytics tools are increasingly necessary. Google Analytics 4 (GA4) has become a popular choice for digital marketers looking to GA4 for extensive insig
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B2B Commerce
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6 minutes

The Personal Touch: How eCommerce Customization Elevates Profits in 2023

These days, eCommerce shoppers don’t want to feel like nameless, replaceable site visitors. They want to feel personalized, unique connections with their favorite brands. Knowing how to provide the
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B2B Commerce
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5 minutes

Employing New Digital Tactics to Upscale Your eCommerce Gameplan (CommerceNow...

In the recent CommerceNow'23 virtual event, we spoke with Sam Hanni, CEO of SwissMadeMarketing, Türker Yiğitalp, Marketing Manager at Prisync, and Kasim Aslam, Founder and CEO at Solutions 8. Each d
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B2B Commerce
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6 minutes

What’s Shaping Retail Transformation in The Digital Era?

In this decade of disruption, powerful social, economic and tech forces are redefining customers’ retail expectations.  Here, we look at how bricks and clicks merchants are rising to the challenge
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B2B Commerce
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6 minutes

European Digital VAT Proposal: E-Invoicing and Reporting Requirements

On December 8, 2022, the European Commission took a significant step towards modernizing and making the EU’s Value-Added Tax (VAT) system more resilient to fraud through the VAT in the Digital Age p
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B2B Commerce
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7 minutes

How To Optimize Your Shopping Cart Experience

Imagine walking into a supermarket, filling your cart with all your favorite items, and then abandoning it at the checkout line. Sounds unusual, right? Yet, in the digital world, this happens more oft
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