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Shannon Macleod

Check out her latest articles

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2 minutes

SaaS Case Study: Improving Conversions by 12% with Fewer Form Fields

"Less is more", the old adage goes, and we've confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased con
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Recapturing Lost Revenue from Abandoned Carts

Did you know that more than $4 trillion in goods were left in shopping carts last year alone? Abandonment rates vary by industry, with Software at 70%. Tweet
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4 minutes

The Advantages Of A/B Testing Your Upsell Offers

Determining the optimal price point for a produce or service is one of the biggest challenges for any SaaS company. It’s never easy to place an objective dollar figure on something that carries so m
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4 minutes

Conversion Contest – Announce the Winner

In celebration of International CRO Day, we launched a contest asking all of you to share your conversion optimization stories for a chance to win an Apple Watch. We were very impressed with the creat
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3 minutes

Best Practices for Increasing Trial Conversion Rates

Offering free downloads or trial subscriptions is a proven strategy to acquire new customers. They get to try your product before they commit, and you get a qualified lead that you now must convert. T
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4 Strategies To Increase Your Trial-Subscription Conversion

The powerful allure of the free trial has made it the cornerstone of practically every digital goods vendors acquisition strategy. And for good reason. Trials give buyers an unmediated view of your pr
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